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18 Non-Promo Winning Email Ideas

18 Non-Promo Winning Email Ideas

18 Non-Promo Winning Email Ideas You Can Use

Abdul Ibrahim
March 05, 2024

Welcome to the Inbox Assembly. It’s Abdul from Trendfeed.

Before you start reading, be sure to download this free blueprint I wrote on How We Generated a Skincare Brand over $200,000 in EXTRA Revenue in just 60 Days with Our Automated Retention Protocol (link)

In today’s newsletter, we’ll be going over:

Why deliverability is more important than ever before
18 non-promo email winning ideas (link)
What emails you can send out if not promotional emails?

And a couple more things to cover.

_{Why Deliverability Is More Important Than Ever Before}

In recent weeks you’ve probably gotten emails from Klaviyo, Shopify and other ecommerce apps or platforms about how Google, Yahoo and Outlook have been tightening up their spam filters.

They’re getting smarter at detecting promotional emails and tossing them into the dreaded spam folder faster than you can say “discount code”.

Now, why does this matter to you? Well if you’re running promotional offers for you amazing products, but you'r emails aren’t landing in your customers’ inboxes, you might as well be shouting into the void.

Your open rates plummet, your click through rates tank, and before you know it, you’re drowning in a sea of unread emails.

So, what can you do?

First off, clean up your act. Make sure your email list is clean. Get rid of those inactive subscribers and properly segment your audience based one engagement levels and avoid cluttering your emails with heavy graphics. More importantly, send content that resonates with your audience.

Oh, and don't forget about mobile optimization. People are glued to their phones 24/7, so if your emails look wonky on a smartphone, you can kiss those clicks goodbye.

Email deliverability isn't just important—it's make or break for your ecommerce brand. So, clean up your act, engage like there's no tomorrow, and keep those emails out of the spam folder.

Your bottom line will thank you later.

Over the past 2 weeks we ran 7 audits for brands and one questions that kept on popping up was

“What email ideas can I come up with that are not promotional?”

So I decided to put together a list of 18 Non-promo WINNING email ideas you can steal

Give me these ideas

Deep Dive

"What else can we talk about in our emails if not promotional offers?"

I get asked this question repeatedly from brand owners every week.

You gotta put effort to improve the quality of the content you put out, rather than being lazy.

The whole point of email marketing is to distribute content that will make subscribers view your brand as the "Go-To-Brand" in your niche.

That will then make subscribers convert Not hammering promotional offers to your list Promotional offers, in fact, have the opposite effect.

Subscribers will perceive your brand as a cheap knock-off brand Instead of leading brand that aims to solves its pains/problems for their audience.

Here's just a handful of the content we send out for our brands that are not promotional:

➝ Customer success stories

➝ Brand story / Founder story

➝ Educational-focused content on product

➝ How-to guides / Application of product

➝ UGC competition content

They generate just as much revenue from some of these emails as a promotional email would It's packed with actionable and educational insights that customers can benefit from 80-85% of your content needs to be on value-driven content and not promotional

You can always repurpose some of the best performing value-driven emails within your flows.

Poll

How I Can Help

I have over 10,000 tweets talking about how you can get the best out of your email and sms marketing (link)
I’m running a free live workshop this Thursday at 7pm EST (link)
If you’re looking to improve your email or sms marketing, but don’t want to go through the hassle of hiring, I have a course that teaches you everything you need to know (link)
If you want to get a high-converting email flows, we’ve worked with over 50 brands and helped Frownies add an extra $202,000 in extra revenue in just 60 days (link)

18 Non-Promo Winning Email Ideas