What you need to do to get out of a plateau

Welcome to the Inbox Assembly. It’s Abdul from Trendfeed.

Before you start reading, be sure to download this free blueprint I wrote on How We Generated a Skincare Brand over $200,000 in EXTRA Revenue in just 60 Days with Our Automated Retention Protocol (link)

In today’s newsletter, we’ll be going over:

• One of the biggest mistakes I see brands make with email marketing

• Email Design Of The Week

• What you can do to stop the plateauing effect with your emails

And a couple more things to cover.

One of the biggest mistakes I see brands make with email marketing

One of the biggest mistakes I see brands make is not prioritising the customer experience.

You’ve got to be able to build tailored experience to avoid losses in sales Leads to improved engagements and, consequently, better retention.

And don’t get even get me started on targeting. If you’re still blasting our your emails to your entire list in 2024, you’re **cked. Laser target your messaging to specific segments of your audience.

Trust me, it’ll pay off big time…

Here's how you can avoid this mistake: 

➝ Send emails that are value-drive and benefit-focused

➝ Laser target your messaging to specific segments of audiences

➝ Create segments based on level of engagement and purchase frequency:

• 30 day engaged, 60, 90, 120, … you get the point.

• 1x buyers, 2x buyers, 3x buyers of X product

➝ Focus on timing and re-sends based on clicks, opens, non-purchasers/purchasers and engagement level.

Email Redesign Of The Week

Here’s an email I designed for Cela last week.

Here’s what we did differently:

1. A more on-brand email design that uses consistent fonts and colours which complement the brand’s website.

2. The use of lifestyle images for the bestsellers block to add to the overall organic feel of the brand’s products

Instead of just using product shots with monotonous white background colour.

3. Added graphical numerical points to gran the reader’s attention about the brand’s benefits not of just placing it as a plain text without any emphasis.

Deep Dive

Had a call with a brand owner who turned out to be unqualified to work with us. They asked me:

 "I feel like I'm in a plateau with my email marketing results, what can I do to change this?" 

They had a fantastic product and, most importantly, a lot of drive and determination to make things work.

Of course, despite not being able to work with us I was happy to spend another hour giving them advice and actionable steps they could take to get out of the rut.

So here's some of the advice I gave them…

Focus on your core flows

Welcome flow, abandoned checkout/cart, browse abandonment.

The goal here is to establish a long-term relationship with subscribers and give a good first impression.

Deliver content on founder/brand story, highlight what your USPs are, what your competition does not do well, customer success stories, key benefits of your product.

Make sure to deliver the incentive in the first email.

Test different pop-up offers:

-10% off,

-free gift w/purchase,

-$10-30 off first order, etc.

On your post-purchase flows, the goal here is to eliminate buyers' remorse. Send content on:

-Product application,

-How-to tutorials/guides,

-thank you emails

Send More Emails

If you've generated a decent amount of revenue on one campaign, especially a promo campaign, resend it to non-openers. Start off with 3 campaign sends per week and ensure open rates don't fall below 35-40%

Build Core Segments 

core segments: -Engaged buyers (30day, 60day, 90day, 120day, 120+ day) -Engaged non-buyers (30day, 60day, 90day, 120day, 120+ day) -Non-engaged buyers (30day, 60day, 90day, 120day, 120+ day) -Non-engaged non-buyers -VIP/High-rollers (30day, 60day, 90day, 120day, 120+ day)

Campaign Topics 

-Customer success stories -Us Vs Them content -Benefits of X ingredients -Top FAQs -Common Myths and Misconceptions -Founders' Favourites

Keep Testing

Test your offers, CTAs, Timing and triggers between emails and pop-ups. You'll go a long way with your efforts by just following best practices and the fundamentals correctly.

Poll

How I Can Help

If you feel like you’re one of those brands plateauing with your email marketing game then I can help.

I’m working with only 4 brands this quarter to build their entire welcome flow series in the aim of beating their current one by 20% in 30 days…

and if we don’t you don’t pay a dime and we refund you everything

Reply “RETENTION” to this email and we can set something up.